The SEO Student

You know you need to create content.  But how do you determine what topics to write about?  And how can you ensure that people will actually search for it? The answer is mastering keyword research. In this guide, you'll learn: - What keyword research actually is (in simple terms). - Why it matters for your content. - How to do it step-by-step using free tools. - The exact process I used to find keywords for this blog. I just went through this process myself last week.  I'm sharing with you what I learned. Let's start with the basics. What is Keyword Research? Keyword research is the process of finding and analyzing the words and phrases people type into search engines. Instead of guessing what your audience wants, you know exactly what they're searching for. For example, I could write about "SEO techniques" (sounds good). But if I check, "SEO for beginners" has 5,400 searches/month. While "SEO techniques" only has 320 searches/month. Keywor...

Ever wondered how Google finds the perfect answer in no time when you search for something? In this article,  You'll learn exactly how/why this happens, explained in simple terms (no technical jargon). By the end, you'll understand: - How search engines work.          - The 3 main steps search engines use. - Why do some pages rank higher than others. - How this knowledge helps your content get found. Starting at the bottom: Search Engines Explained A search engine is a software system that helps people find information on the internet. Think of it like a librarian who: - Knows every book in a massive library (the internet). - Can instantly find the best book for your question. - Ranks them by relevance and quality. Most popular search engines: - Google (92% of searches) - Bing - DuckDuckGo - Yahoo But how does Google actually do this?  It happens in 3 steps. The 3 Steps: How Web Search Engines Work Search engines work in 3 main steps: 1. Crawling 2. In...